Marketing Mix - 1795 Words

Broadly speaking, in order to maximise profits, different firms use distinct tools to perform strategy and decisions, such as SWOT analysis, PESTEL analysis and marketing mix analysis. In terms of the marketing mix, as an important concept in the subject of business studies, it refers to â€Å"a balance between the four main elements of marketing [is] needed to carry out the marketing strategy. It consists of the ‘4ps’: product, price, promotion and place† (MarcouseÃŒ  and Surridge et al., 2011:141). Firms can build an effective marketing strategy by using the marketing mix as a tool, and it is possible that business will fail if the marketing mix is not correct. The aim of the essay is to analyse elements of the marketing mix. Initially,†¦show more content†¦In addition, psychology-pricing strategy is also used quite frequently in supermarkets. For example, Morrison’s sell a bottle of milk  £1.99 rather than  £2, hence customers will p erceive the price as being lower. Levitt (1986) argues discriminatory pricing mainly relies on emotional responses from the consumer. The third component in the marketing mix is the place. It concerns the way in which a product is distributed. Stimpson (2005:16) points out â€Å"the ‘place’ decision involves making the product or service available to consumers in the most appropriate way†. Distribution channel as the most important factor could affect the decision of the place. There are numbers of factors can determine how the product is distributed. Blythe (2012:173) suggests one of them is the marketing aim. The increasing scale raised enterprise intends to expand as wide a distribution as possible. Furthermore, legal restrictions should be regarded as well. Stone (2001) states there are numerous products are not permitted to sell in some places. For instance, it is forbidden to sell the alcohol at the petrol station. In general, direct distribution, retailers, wholesalers and agent are four core channels of distribution. Direct distribution is the producers sell products to customers directly without intermediaries. Blythe (2012:175) explains this, â€Å"direct distribution channels are typical of personal services such as hairdressing†. For retailers, it is an organizationShow MoreRelatedHolden Marketing Mix1768 Words   |  8 PagesAssessment 2 Marketing mix Review and Recommendations Report My brand is V6 Holden Commodore Short review about Holden in Australia;- The history of Holden dates back to 1856 when it started as a saddler business in South Australia. Today Holden is one of only seven fully-integrated global General Motors operations that designs, builds and sells vehicles for Australia and the world. Holden has its headquarters in Port Melbourne, with an engine manufacturing plant on-site and vehicle manufacturingRead MoreMarketing Mix1491 Words   |  6 PagesMarketing Mix MKT 421 Marketing Introduction Companies today try their best to continue to keep up with the changes of services, products and technology. Companies rely on their abilities in marketing to keep consumers interested in their products and services. The success of a company may rely on the company’s marketing performance. Marketing planning starts by thinking of the targeted audience needs, strategies, and the development of the products and or service needed. DevelopingRead MoreThe Marketing Mix Hard Rock Cafe1259 Words   |  6 PagesThe Marketing Mix Place The marketing mix consists in total of 4 elements (Product,Price, Place, Promotion) which are often referred to as ‘the four Ps’. One of those four Ps is â€Å"Place†: Place represents the location where a product can be purchased. It is often referred to as the distribution channel through which goods and/or services are moved from the manufacturer/service provider to the user or consumer. It can include any physical store as well as virtual stores on the Internet. In ourRead MoreMarketing Mix For The Evergreen Aquatic Centre2118 Words   |  9 Pages Assessment Task 2: Project-Determine the marketing mix Marketing Mix The marketing mix for the Evergreen Aquatic Centre will engage the four elements of marketing as follows: Product or Facility Recipients of the facility Evergreen Forest is a small community encompassing just under 1010 square miles. The estimated current population is 11010. Evergreen Aquatic Centre offers internationally recognised state of the art aquatic facilities to suit every person’s demands. Going from proficient practiceRead MoreMarketing Mix and Pestle Analysis of Mcdonalds in India3095 Words   |  13 Pagespolicies and rule according to the situation in the respective country of operation have helped in their success and thus making the customers â€Å"LOVING IT† Marketing Mix and Strategic decision making of McDonald    In this section we will discuss the marketing mix of Mc Donald and the strategies adopted by the company to counter the competition.    Marketing can be explained as the process in which a product or service is developed and then the price is calculated after evaluating all the related aspectsRead MoreMkt421 Marketing Mix1094 Words   |  5 Pagesof Phoenix MKT421 - Marketing Mix The marketing mix is comprised of four basic marketing strategies. The four strategies, which include product, place, price, and promotion, involve the decisions that a business must make to succeed. The marketing mix is reliant on how clear and defined the business’ target market is and how well the company directs the strategies towards its targeted market (Glenco McGraw-Hill, 3rd Edition). This paper will further define marketing mix, the four strategiesRead MoreMarketing Mix Essays2988 Words   |  12 PagesThe Channels of Distribution The products and the services are distributed electronically, where the costumers can buy online on the website or in stores located across Australia. 5 – Braaap’s potencial customer base and key pressure Before marketing your products and services it is important to define your customer base or target market. Braaap’s clients are people who love motorcycles whatever if it is professionally or just a sport on free time. There is a huge difference of ages between theRead MoreGeneric Marketing : Determine The Marketing Mix Essay1771 Words   |  8 Pages– 2935 Generic Marketing – Determine the Marketing mix Name – Pritpal Singh ID Number – A8947 SUBMITTED TO: SUBMITTED BY: Pritpal Singh A8947 ER - 1.1 (a) The elements of the marketing mix adopted by theRead MoreMarketing Mix Of Gionee Smartphones1204 Words   |  5 Pages Marketing Mix Analysis of Gionee Smartphones Kashyap Pd. Marahatta BUS 510 Marketing Management Professor: Dr. Geraldine Goodstone Mr. Krishna Khanal Westcliff University 25/09/2016 â€Æ' Abstract This paper intends to briefly analyze the marketing mix of Gionee smartphones. Despite the many changes that marketing mix has gone through, from four Ps to four As or from four Ps to four Cs, the marketing mix basically consists of product mix, price mix, promotion mix and place mix. This paper wouldRead MoreMarketing Mix - 4Ps of Marketing Mix1219 Words   |  5 PagesMarketing mix can be describes as the use and specification of the 4 Ps describing the strategic position of a product in the marketplace†¦ A prominent person to take centre stage was E. Jerome McCarthy in 1960; he proposed a four-P classification which was popularized. (wikipedia.com) The marketing mix approach to marketing is a model of creating and implementing market strategies. The marketing mix stresses the mixing of different factors in a way that both organizational and consumer or target

Analysis Of Booker T. Washington - 1399 Words

1a. Booker T. Washington had a very different social philosophy than most African Americans pursuing their freedom had during this era. This philosophy brought upon much tension and many tended not to agree with Washington’s ways of thinking. One of the people who disagreed with Washington was W.E.B. Du Bois. Both Washington and Dubois were essentially striving towards the same outcome, but they both had different approaches. Booker T. Washington argued that African Americans must educate themselves and eventually this would show white Americans that they were valuable to society. However, W.E.B. Du Bois was completely against this ideology. He did not want to sit back and prove anything to white Americans who put them through treacherous conditions while they were slaves. He wanted to stand up and fight for his rights and the rights of his fellow African Americans. Du Bois’ goal was to gain every privilege that white Americans had. He wanted the right to vote, the right to education, and high economic standards for all African Americans. Washington on the other hand accepted racial segregation, which is clear in the statement he made that said, In all things social we can be as separate as the fingers, yet one as the hand in all things essential to mutual progress. However, he also pushed for African Americans to be included in the economic growth of the South. This ideology of accepting racial segregation infuriated Du Bois because he felt that with this mindShow MoreRelatedAnalysis Of Booker T. Washington1306 Words   |  6 Pagespopulation. In the later 1800’s, black empowerment was on the rise. As slavery cease to exist and the newly freed slaves were introduced to American Society, many were uncomfortable about how to strive in a world were they were constantly oppressed. Booker T. Washington, an educator at the time, believed the black Americans had to earn their way into society through education and accept minor segrega tion if it meant in the future, they are fully integrated. W.E.B. DuBois, a scholar, however, believe theirRead MoreAnalysis Of Booker T. Washington872 Words   |  4 PagesBooker T. Washington and W. E. B. Du Bois were two of many very influential Black leaders in African American history. These men, though born over a decade a part, shared a common aspiration of obtaining equal rights and sought education for change on the behalf of Blacks. However, the philosophy in which these goals would be achieved differed greatly among the two. Booker T. Washington was born April 5, 1856 in Franklin County, Virginia. His mother was a slave which meant that he too wouldRead MoreAnalysis Of Booker T. Washington1476 Words   |  6 PagesBooker T. Washington, in his autobiographical book Up From Slavery, recounts his formative experiences as a child and his work as an adult. Only 9 years old when the Civil War ended, Washington grew up during the Reconstruction Era. With African Americans able to attend school following Emancipation, Washington worked hard to get an education. Race relations of the era and the challenges African Americans faced would come to inspire Washington to pursue teaching and advocacy. He would come to establishRead MoreAnalysis Of Booker T. Washington926 Words   |  4 Pagesto the readings, Booker T. Washington believed in the Industrial Education also called a Technical/Vocational Education for the Negros, and W.E.B DuBois believed in the Liberal Arts Education. Booker wrote and delivered the spee ch The Atlanta Compromise in 1895. He was known for founding the Tuskegee Normal and Industrial Institute, now known as Tuskegee University in Alabama. The Institute grew immensely and focused on training African Americans in agricultural pursuits. Bookers’ statement the AtlantaRead MoreAnalysis Of Booker T. Washington999 Words   |  4 Pageswhich had videos about Booker T. Washington and W.E.B. DuBois. There were two African American men wanting to uplift the Black community, but sought two different ways of doing so. They both saw things from two different points of views. Booker T. Washington spoke as a southerner who grew up as a slave that experienced racism throughout his life. He advocated industrial/vocational education to give blacks a useful skill to make money and take of their families. Washington had attended Hampton UniversityRead MoreAnalysis Of Booker T. Washington Essay1618 Words   |  7 PagesBooker T. Washington and W. E. B. Du Bois 1) Who were these men? Provide a brief biography of both. Booker T. Washington was born, into slavery, on April 5th, 1856 in Hale’s Ford, Virginia. He was nine years old when his family was emancipated, and they moved to West Virginia. It wasn’t until after he moved that he began to receive an education. He eventually graduated from the Hampton Institute; he worked through the time he was in school in order to pay for his education. He went on to laterRead MoreAnalysis Of Booker T. Washington1630 Words   |  7 PagesBooker T. Washington and W.E.B. Du Bois were very important African American leaders in the United States during the late nineteenth and early twentieth centuries. They both felt that African Americans should not be treated unequally in education and civil rights. They had beliefs that education is crucial for the African American community where they stressed that educating African Americans would lead them into obtaining government positions, possibly resulting in social change. Washington andRead MoreAnalysis Of `` Booker T. Washington1047 Words   |  5 Pagesâ€Å"Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome.†Ã¢â‚¬ ¨Booker T. Washington Success, through society’s critical eye, is typically defined by one’s occupation and annual income. This story of success takes the road less traveled; Jeannette Walls begins her story describing her motivation for writing it. Prompted by her mother’s urgings to no long live in shame of her past, Jeannette initiates her memoir by narrating what gaveRead MoreAnalysis Of Booker T. Washington1747 Words   |  7 Pagesand how they helped better the lives of black Americans while also disclosing some of their more problematic notions. The impacts and contracts of Booker T. Washington, W. E. B. Du Bois, Alexander Crummell, and Marcus Garvey on post-emancipation America are evident through the social and political progress of the United States. Booker T. Washington was a nationalist who supported gradualism and separatism. He was very conservative compared to others of his time, especially other black leadersRead MoreAnalysis Of Booker T. Washington Essay1387 Words   |  6 Pagesstood out to me and impacted me the most is Booker T. Washington. Booker T. Washington is arguably the most famous African American Education Activist for his multiple contributions to giving African Americans the equal education rights in the United States as white people. He founded the Tuskegee Normal and Industrial Institute, or better known as Tuskegee University. Despite the racial inequality and segregation during his time, Booker T. Washington wanted to ensure that his fellow African American

Harrison Bergeron free essay sample

Freedom, as defined by Webster’s dictionary, is â€Å"the quality or state of being free: as the absence of necessity, coercion, or constraint in choice or action. † Throughout time heroes have been icons of freedom and justice. In Kurt Vonnegut’s â€Å"Harrison Bergeron†, he depicts equality as not only idiotic, but also unjust. In a nation without freedom, one man rose up and stood up to the restraints and handicaps of an unjust society. That man was Harrison Bergeron. Kurt Vonnegut presents an extremely equalized society that exaggerates the principles to equality. He is ridiculing America and other nations that strongly believe that equality is a purposeful goal. He portrays men and women in his society to literally be equal. In the Declaration of Independence it is written that â€Å"all men are created equal. † I believe that this statement implies that all men and women deserve the equal opportunities in life and that everyone is able to enjoy the same freedoms. Kurt Vonnegut interprets it differently. He wrote â€Å"Harrison Bergeron† with a different interpretation. Rather than equality in opportunity and freedom, the story goes to the extreme and creates a society where everyone is literally equal in ability, intellect, and appearance. In the story, Harrison Bergeron is a person with high intellect, exceptional ability, and impressive appearance. As a result he is arrested for being unfair to others. He is trapped by society’s restraints and handicaps. This unjust society punishes people for being exceptional. He escapes from prison and ends up dying in hand with a beautiful ballerina. His escape lasted only but a few hours. But how did he fight for freedom? Harrison Bergeron was an icon of freedom. His actions portray what is impossible in a restricted society. He danced with a beautiful woman to beautiful music. Thus, showing people the possibilities of a free and unrestricted society. Although his actions were in vain due to the lack of thought and attention span citizens are forced to have. Nonetheless, Harrison Bergeron fought against an unjust society for a freedom that he and every other citizen have been denied.